For Michigan business owners with employees

Give your employees access to helpful benefit resources without adding extra work.

Great Lakes Employee Benefits helps Michigan employers offer no-cost benefit resources, clear benefit explanations, and optional life and supplemental coverage conversations in a simple, respectful way.

No-cost resources Clear benefit explanations Michigan-focused support

No-cost employee benefit resources

Useful resources employees can understand quickly.

With employer approval, eligible employees can be introduced to no-cost benefit resources such as AIL Plus discount-program access, a $4,000 complimentary life insurance benefit, family safety resources, and legacy planning materials.

AIL Plus

Healthcare discount-program information for services such as pharmacy, vision, dental, telemedicine, and more.

$4,000 complimentary life insurance

Eligible employees may have access to a complimentary life insurance benefit, depending on program availability and qualification.

Legacy Will Kit

Planning materials that can help families organize wishes and important personal information.

Child Safe Kit

Family safety resources designed to help parents keep important child information organized.

Some resources are not insurance. Availability, eligibility, program details, and coverage options may vary. A licensed representative can explain what is available and answer employee questions.

Employer-first positioning

Built for business owners, not just individual policy shoppers.

The goal is not to dump another confusing insurance pitch on your employees. The goal is to help your team understand what is available, why it may matter, and how to make a choice without disrupting the workday.

Helpful employee resources

Offer employees a practical benefit conversation built around useful no-cost resources.

Support retention

A stronger benefits conversation can help employees feel seen, supported, and valued.

Reduce friction

Clear review, benefit explanations, and guided follow-up help keep the process manageable.

Keep it simple

Start with a short business-owner review before anything is presented to employees.

Simple process

A clean path from employer approval to employee requests.

1

Employer review

We discuss company size, employee needs, current benefits, and whether a resource introduction makes sense.

2

Offer overview

Available no-cost resources and optional coverage conversations are explained clearly before anything is shared.

3

Employee request page

After approval, employees can use a simple request page to ask for resources or more information.

4

Follow-up support

Interested employees receive respectful guidance so the employer does not have to manage every question.

Licensed Michigan life insurance agent

Robert Middendorf

Robert Middendorf is a licensed life insurance agent and American Income Life representative serving Michigan employers and employees. Michigan License #0959506.

“A good benefits conversation should make the business owner look helpful, the employee feel respected, and the follow-up process feel simple.”

Common questions

Quick answers for employers.

What are the no-cost resources?

They may include resources such as AIL Plus discount-program access, a $4,000 complimentary life insurance benefit, Legacy Will Kit materials, and Child Safe Kit materials, depending on eligibility and availability.

Is AIL Plus insurance?

No. AIL Plus is presented as a discount program, not insurance coverage. Optional insurance conversations are separate and can be explained by a licensed representative.

Does this replace our current benefits?

No. These resources are designed to supplement what you already offer, not replace your current benefits package. The goal is to give employees access to additional no-cost resources and optional coverage information.

Do employees have to participate?

No. The process should be voluntary and respectful. Employees can request resources or ask for more information if interested.

Request a review

Have a Michigan business with employees?

Send a few basics and Rob will follow up about whether a workplace benefits review makes sense for your team.